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Affinity bias definition11/3/2023 To successfully manage affinity bias, you must first be aware of it – how it helps and how it hurts. Affinity Bias is Human Nature – What You Do With It Makes the Difference On today’s episode of unsuitable, Michaela McGinn, CPA, a principal and director of assurance services with Rea & Associates dives deeper into the definition of affinity bias while identifying how it can be managed to encourage personal and professional growth. The unconscious preference you demonstrate toward things that are similar, familiar or comfortable is called affinity bias, and it’s notorious for holding back individuals and organizations alike. If you’re not challenging yourself to try new things or meet new people, you’re never going to achieve the personal and professional growth you desire. While our comfort zones offer reassurance and stability, that’s the only benefit. Your comfort zone is holding you back … and you might not even know it. Michaela McGinn joins Dave Cain on this episode of unsuitable on Rea Radio to talk about affinity bias and what businesses can do to overcome this challenge in the workplace.
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